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Category Archives: Saint Lucia




Saint Lucia Tourist Board successfully continues significant growth in Tourism Industry Performance

8th
Sep
2014

CATEGORIES
Saint Lucia
Saint Lucia Tourism

 

The Saint Lucia Tourist Board have continued their successful promotion of the island this year as total stay over arrivals (by air and ferry) hit an all-time record high at the end of July 2014.

Visitor arrivals are 7% higher than the same period last year, which equates to a difference of 13,000 arrivals. In addition, the figures recorded for the months of February, March, April and June also displayed the highest number of arrivals in the island’s history, in comparison to these months in previous years.

The expansion is namely fuelled by the US and the UK markets with an increase of 14% and 8%, respectively in the first seven months of the year. Growth was also indicated in the Canadian and European markets, both of which increased by double digit percentages over last year.

The success also extends into the Cruise and Yachting sectors, which recorded a 5% increase in cruise arrivals and a 16% increase in yacht arrivals over the same seven-month time period.

Director of Tourism Louis Lewis attributed the growth in tourism to the strategic marketing efforts targeted at key sectors of the source markets, especially the airlift expansion strategy and the fostering of closer relationships with the travel trade. Looking forward, Lewis said ‘the Saint Lucia Tourist Board is projecting a similar if not better performance throughout the balance of the year, especially considering the increasing airlift in the upcoming winter season.’

 




Saint Lucia receives 6% rise in tourist arrivals over first half of 2014

13th
Aug
2014

CATEGORIES
Saint Lucia
Saint Lucia Tourism

 

13th August 2014

According to data from the Caribbean Tourism Organisation, tourist arrivals to Saint Lucia have risen by 6% in the first half of 2014.

In comparison to the same period in 2013, Saint Lucia has witnessed 176,017 stopover arrivals, a 6% improvement.

A strong winter tourist season saw a 6.7% improvement in visitor arrivals over the previous year, and so far the summer season is also proving successful with a 4.3% increase over 2013.

Last year, Saint Lucia broke its tourist arrival record for the second consecutive year. With this new data, 2014 looks promising to break this record again.

 




Tourist arrivals in Saint Lucia on the upswing

1st
May
2014

CATEGORIES
Saint Lucia

 

Despite challenges within the travel industry worldwide, Saint Lucia has experienced a 4% increase in tourist arrivals.

Lorne Theophilus, the  Minister for Tourism, Heritage and the Creative Industries, announced: “In collaboration with various industry partners… we have seen an increase in our numbers this year. Stay over arrivals have increased by nearly 4%.” He added that Saint Lucia’s tourism officials anticipated a positive effect from the reduction in the United Kingdom’s Air Passenger Duty (APD).

“We experienced some 11%… an increase in numbers from what is our largest markets – the United States. In the United Kingdom, despite the challenges with continuation of the APD, and we are hoping that with our efforts, the joint efforts of the various governments and the Caribbean Tourism Association, we have seen a movement away, a different band has been given so that there can be a reduction in the APD come April next year,” Theophilus said.

 




Saint Lucia Expecting an Increase in Tourists from Canada

12th
Apr
2014

CATEGORIES
Saint Lucia

 

Saint Lucia expects a record number of Canadian visitors in 2014, the island’s tourism director, Louis Lewis, said in Toronto last week. Canada accounts for the third highest number of tourists to Saint Lucia, and it welcomed almost 35,000 visitors last year. “The numbers for the first two months of this year exceed those for the same period last year and we expect the growth trend to continue,” he said. “In January alone there was a 15 per cent increase in stay-over arrivals with 776 more visitors.”

In recognition of this, Lewis said “Given that the demand for St. Lucia is increasing, we have developed a strategy to work closely with the airlines to increase flight capacity to our destination. At the same time, we are broadening our presence in Canada by doing more promotions in areas outside of Toronto.” Air Canada operates three flights each week between Toronto and Saint Lucia and one flight each week between Montreal and Saint Lucia, while WestJet flies twice each week between the two destinations in the summer and three times in the winter.

 




 

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