Saint Lucia Tourist Board successfully continues significant growth in Tourism Industry Performance
The Saint Lucia Tourist Board have continued their successful promotion of the island this year as total stay over arrivals (by air and ferry) hit an all-time record high at the end of July 2014.
Visitor arrivals are 7% higher than the same period last year, which equates to a difference of 13,000 arrivals. In addition, the figures recorded for the months of February, March, April and June also displayed the highest number of arrivals in the island’s history, in comparison to these months in previous years.
The expansion is namely fuelled by the US and the UK markets with an increase of 14% and 8%, respectively in the first seven months of the year. Growth was also indicated in the Canadian and European markets, both of which increased by double digit percentages over last year.
The success also extends into the Cruise and Yachting sectors, which recorded a 5% increase in cruise arrivals and a 16% increase in yacht arrivals over the same seven-month time period.
Director of Tourism Louis Lewis attributed the growth in tourism to the strategic marketing efforts targeted at key sectors of the source markets, especially the airlift expansion strategy and the fostering of closer relationships with the travel trade. Looking forward, Lewis said ‘the Saint Lucia Tourist Board is projecting a similar if not better performance throughout the balance of the year, especially considering the increasing airlift in the upcoming winter season.’